Customer Analytics Market Size, Share, Trends, Growth And Competitive Analysis

The customer analytics market is gaining traction as many organizations shift from on premise to cloud-based services to improve business growth. Insurance companies, banks, and many other industries are using customer analytics to better evaluate customer lifetime value and increase cross-selling, among other things. In contrast to telecoms, which focus on reducing churn, verticals such as e-commerce and retail strongly emphasize customer purchasing behaviour. Additionally, wide availability of products by huge brands, surge in the disposable income, changing lifestyles and rise in awareness regarding availability of colored gemstones positively affect the colored gemstones market. Furthermore, advancements in distribution networks and channels extend profitable opportunities to the market players in the forecast period of 2021 to 2028.



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