Lingerie Market Size, Share, Trends, Growth And Competitive Analysis
The surging amount of financially independent women population, growing focus on style quotient and comfort and the surging popularity of shapewear, loungewear, knickers and panties are expected to proliferate the overall demand for lingerie market over the forecast period of 2021 to 2028. Moreover, the availability of the products in various variety of designs, patterns, colours, sizes and brands due to fashion consciousness and the rise in awareness amongst women regarding health benefits associated with it such as the bra prevents back pain, spine problems and improves posture are significant factors for its heightening the overall demand. In addition to this, the developments in lingerie market such as model, leaser cut seamless and full t-shirts brasserie available in various sizes also drive the market.The increasing promotional and marketing strategies by the manufacturers coupled with growing popularity and usage of major social media platforms is anticipated to further generate new opportunities for the lingerie market in the forecast period. However, the rising production cost is projected to act as a restraint towards the growth of the market whereas the rapid change in customer tastes and expectations and the constantly changing fashion trends are projected to be challenging for the growth of the market.
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